Leonardo Hotels is thrilled to announce a new partnership with the prestigious Ferrari Club Passione Rossa. This exciting collaboration was unveiled at the “From Rome to Paris in Red” event, celebrating the launch of a thrilling four-day journey that kicks off on September 27.
Starting from the Nyx Hotel Rome, a convoy of 30 Ferraris, branded with Leonardo Hotels and Nyx Hotel Rome logos, will embark on a symbolic tour through Italy and France. This year, the journey will include a scenic stop at the Leonardo Hotel Lago di Garda – Wellness and Spa in Lazise before heading to Verona, where the group will arrive at the Leonardo Hotel Verona. Next year, the group will reunite to continue its journey from Verona to Paris.
Rafi Carmon, Country General Manager for Italy, France & Hungary, expressed his pride in this unique partnership. He emphasized the strong connection between Leonardo Hotels and the regions involved, saying, “We are committed to offering high-level experiences that highlight the beauty of the territories where our hotels are located.”
Fabio Barone, founder of Passione Rossa, also shared his excitement, noting the importance of creating synergies with international brands and the opportunity for club members to discover new destinations.
This journey from Rome to Paris is not just a spectacular road trip; it’s a celebration of luxury, adventure, and the shared passion for excellence that defines both Leonardo Hotels and Ferrari Club Passione Rossa.